Creating custom signs is more than just picking a design—it’s about making an impact. The right size and shape determine how effectively your sign communicates its message and attracts attention. Whether you need signage for a business storefront, event, or marketing campaign, choosing the right dimensions ensures your sign is clear, visible, and aligned with your brand identity. Let’s explore the key factors when selecting the best size and shape for your custom signs.
Determining the Right Size
The size of your sign affects readability and visibility. Too small, and your message won’t be noticed; too large, and it may look out of place. Consider the following:
- Viewing Distance Matters – The further away your audience is, the larger your sign should be. A general rule is that letters should be at least 25mm tall for every 3 metres of viewing distance.
- Traffic Speed & Readability – For roadside signs, text should be large enough for drivers to read at a glance. A passing car at 60 km/h needs bold, simple text that can be read in seconds.
- Placement Location – A wall-mounted sign needs different sizing than a freestanding one. Storefront signs should balance well with surrounding elements without looking cluttered.
Choosing the right scale ensures your sign is noticeable while remaining practical and aesthetically pleasing.
Selecting the Best Shape
While rectangular signs are common, the shape of your sign can enhance its effectiveness. The right shape helps reinforce branding and makes your sign more visually appealing.
- Rectangular & Square Signs – Ideal for business directories, banners, and informational signs where clarity is key.
- Round & Oval Signs – These provide a softer, more inviting feel, making them great for hospitality businesses or creative brands.
- Custom-Shaped Signs – If you want to stand out, a sign cut to match your logo or a key product (e.g., a coffee cup for a café) boosts brand recognition.
Your industry may also influence shape selection. Real estate signs, for example, often use A-frames for portability, while fashion boutiques may prefer elegantly curved signage to match their aesthetic.
How Size & Shape Influence Sign Effectiveness
Beyond aesthetics, size and shape determine how well your message is received. A well-designed sign balances text, graphics, and space to maximise impact.
- Legibility First – Large, bold fonts ensure easy readability, especially from a distance.
- Visual Flow – The shape should guide the viewer’s eye smoothly through the message without unnecessary distractions.
- Brand Alignment – A sign’s shape and proportions should reflect your brand personality, whether modern, elegant, or playful.
Boost Your Brand with Our Custom Signs in Mackay
Choosing the right sign dimensions means more than just filling space—it’s about strategic visibility. At The Cheap Sign Shop, we help businesses create custom signs in Mackay that enhance branding and attract attention. Contact us today to find the perfect sign for your needs!